Guzman y Gomez

Guzman y Gomez Australia: ‘The Mexican Kitchen’s 7 Tactics That’s Got Foodies Raving and Craving’

GYG Menu specialty is Mexican food, featuring dishes like burritos, nachos, tacos, quesadillas, and other Mexican-inspired items, including beverages. The item names themselves make ones mouth to water-burst. As you might have came across the news that Guzman y Gomez is soon to become a Unicorm company. Here are 7 marketing tactics of guzman y gomez mexican kitchen that contributed to their success:

1. Authentic Mexican Taste

Every and any restaurant, fast food outlet or food product industry has 1 single reason for long term survival. And that definitely is ‘Taste’. No matter how much have you invested in setting up a business and marketing. Or how attractive your outlet looks in the prime location. Every such aspect is secondary. The significant factor that matters the most is how delicious the food is. Everything else is worthless if you fail in delivering quality taste to the consumers. Guzman y Gomez (GYG) won in this very first factor that lead them to success.

Guzman y Gomez’s Mexican food is delicious for 5 reasons:

  • Fresh Means Actually Fresh ingredients – Guzman y Gomez emphasizes the use of fresh, superior ingredients in all their dishes. From their meats and vegetables to their salsas and sauces, everything is made fresh daily in-house.
  • Authentic Recipes – GYG’s chefs use traditional Mexican recipes that have been passed down through generations. This means that their food is authentic and true to Mexican culinary traditions.
  • Wildly Bold flavors – Mexican cuisine is known for its bold and spicy flavors. Guzman Gomez’s food is no exception. They use a variety of herbs, spices, and chilies to create complex and layered flavors that are both satisfying and memorable.
  • Customers’ Preference – Offering a high level of customization allows customers to tailor their orders to their individual preferences. This means that customers can create their own unique flavor combinations and adjust the sides & mains to their liking.
  • Sharp Observation: GYG marketing team pays close attention to every aspect of their food. From R&D, food designing, preparation to the plating. This attention to detail ensures that each dish is visually appealing and delicious.

2. Just Branding

Just to let you know, Guzman y Gomez has a strong brand identity that emphasizes the freshness, quality, and authenticity of their food. They use bright, bold colors and catchy slogans like “Love Ya!” and “GYG is Mexican with a mission”. This is to create a memorable and recognizable brand.

3. Kept Up On Social Media

A strong presence on social media platforms like Instagram, Twitter, and Facebook took their branding to another level. They use these platforms to showcase their food, engage with customers. And significantly, to promote newly arrived menu items & deals.

4. Said YES to Influencer Marketing

From some local aquiantances it is been known that GYG has partnered with popular influencers in the food and lifestyle spaces. Most are seen to be Aussie influencers. Just like every food brand must do, GYG promoted their brand and menu items. By leveraging the influence and reach of these influencers, they succeedingly reached new audiences. And still they are working on to increase brand remembrance.

To be honest, last month I tried GYG for the first time. And it was beyond expectation!

5. Customer Loyalty Program

A loyalty program called GOMEX rewards customers for their repeat business. Offering incentives like free food and discounts. They can incentivize customers to come back and order more frequently.

6. Menu Innovation

Constantly updating their menu with new, unique and innovative items to keep customers interested and coming back for more. By introducing new flavors and ingredients, they keep their menu fresh and exciting.

7. Community Engagement

GYG has committed to giving back to the communities where they operate. They regularly donate to charities and causes that align with their values. Eventually, this helps to build a positive brand image. And engage with customers who care about social responsibility.

To wrap up, these are just a few of the marketing tactics that Guzman y Gomez has used to build a successful brand. Which is then growing their customer base every single day.

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