SEO Software For Agencies

12 Best SEO Software For Agencies 2024 | Make Highly-Profitable SEO Business

Unlock the full potential of your agency’s digital presence with the best SEO software in 2024. SEO, or Search Engine Optimization, is the key to online visibility and success.

It’s not just about ranking higher; it’s about strategic insights, competitor analysis, and crafting compelling content.

The first 3 SEO software for agencies will allow your SEO expert to explore and select the most fitting solutions for your valuable clients before making crucial decisions.

Disclosure: Some of the links on this article are affiliates. At NO cost to you, we may receive a commission if conversion occurs. Thanks for your support & understanding!

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12 SEO Software for Agencies to build an impressively profitable business

Stay ahead of the digital curve and maximize online impact with the right online SEO software for agencies.

Synonymous with SEO, Semrush is a robust, scalable rank tracker catering to the needs of SMBs and enterprises.

With a highly detailed dashboard offering customizable widgets, Semrush provides a thorough overview of a tracked domain’s performance metrics, including authority, backlinks, traffic, organic keywords, and average time on site.

Semrush excels in keyword and SERP analysis, making it a go-to tool for performance monitoring.

While not as feature-rich as all-in-one tools, Semrush compensates with additional extensions and integrations, such as the free AI Writing Assistant app.

Its extensive suite includes tools like Keyword Gap, Backlink Gap, Keyword Magic Tool, and Position Tracking, offering comprehensive functionality for SEO professionals.

With pricing tiers ranging from Pro ($129.95/month), Guru ($249.95/month) to Business ($499.95/month).

Semrush positions itself as a premium solution, basically the tool with the most successful results. While the cost may deter some, its enterprise-level functionality and customizable features make it a staple for agencies seeking top-notch SEO tools.

SEMRUSH – Best SEO Tool Of All

Semrush Best SEO Tool
  • Get measurable results
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • Best for SEO, content marketing, competitor research, PPC, and social media marketing

Surfer distinguishes itself by seamlessly integrating AI into SEO auditing. While primarily known for SEO auditing, its AI features also make it a valuable asset for keyword research.

The tool offers five key components: Keyword Research, Content Editor, Audit, Domain Planner, and SERP Analyzer.

The Keyword Research tool clusters topic ideas by user intent, seamlessly transitioning into the AI-driven Content Editor.

This integration allows users to craft and optimize content in real time, with features such as structure ratings, related term suggestions, and content scoring.

The SERP Analyzer offers a detailed chart showcasing metrics for top-ranking links, providing insights into word counts, character counts, keyword density, and partial keywords.

Surfer’s integration with Jasper enhances its content creation capabilities.

While the tool comes at a premium cost, starting from $119/month for the Essential AI plan, its unique features make it a worthwhile investment for agencies seeking AI-powered SEO auditing and content creation.


Surfer SEO AI Content
  • AI Writing and SEO Optimizing Content
  • 100 Articles a Month
  • Adding LSI & Relevant Terms
  • Auditing & Researching Keywords
  • Invite Upto 5 Team Members

Magools has several in-built Tools not limited to keywords but for online business growth and competitor analysis as well.

My favorite thing about Mangools is its UI/UX. The interface they’ve built is eye-pleasing. This gives an overall smooth experience in strategizing SEO, finding keywords, researching, and more. The other SEO software could be useful however with Mangools’ Clean and Tidy Pages the user experience it delivers is highly impressive.

Here’s what Mangools offers:

  • KWFinder tool helps find long tail keywords with low difficulty. This has won the hearts of giant SEO experts & writers like Brian Dean and Julia McCoy.
  • After a couple of months of development, they’ve released SERPWatcher – A Rank Tracking Tool. A nifty tool for keeping tabs on your website’s rankings.
  • A freshly developed Backlink Checker Tool – LinkMiner
  • SiteProfiler is an SEO analysis tool, that offers a centralized hub for all crucial SEO metrics and insights.
  • Mangool SEO Extension to speed up your SEO routine through Chrome and Firefox
  • They keep adding fresh features to enhance the overall value of the Mangools SEO package.

Mangools KWfinder

Mangools SEO

$89 (for Agency & Enterp.)

  • Finding Long-tail Keywords Faster & Easier
  • Rank Tracking Tool
  • Backlink Checker
  • SEO Extension

seoClarity combines an extensive array of general SEO and content optimization features with the bonus of a generative AI assistant. While competitors like Ahrefs and Semrush excel in specific areas, seoClarity strives to be the Swiss Army knife of SEO.

From rank monitoring to competitor analysis, seoClarity covers the essentials, competing toe-to-toe with dedicated tools like Ahrefs and Semrush. What sets it apart is the inclusion of on-page analysis utility, reminiscent of audit-centric products like SEOptimer and Surfer.

The true gem in seoClarity’s arsenal is Sia, the seoClarity Intelligent Assistant powered by GPT. Sia brings a new level of AI sophistication, helping writers create optimized content effortlessly. It can generate post titles, meta descriptions, and outlines and even assist in bulk tasks like keyword translation and grouping.

However, this comprehensive suite comes at a price, making seoClarity the most expensive tool. The pricing tiers—Essentials (custom), Core (starts at $3,000/month), Professional (starts at $4,500/month), and Agency (by request)—reflect the tool’s premium status. While unsuitable for every budget, for those who can afford it, seoClarity seamlessly combines multiple SEO tool types into one platform.

Yoast SEO emerges as a crucial WordPress plugin, simplifying basic and technical SEO actions.

Designed for WordPress users, Yoast allows easy optimization of on-page elements such as title tags, URL slugs, and meta descriptions.

Its user-friendly interface and analysis results make it accessible for business owners and junior marketers.

Cost-effective and accessible, Yoast’s free plan provides essential SEO features, with a Premium plugin option priced at $99/year for extra features and 24/7 support.

Yoast is a valuable companion for WordPress-centric SEO efforts with a focus on optimizing on-page elements, readability analysis, and XML sitemap integration.

Ahrefs, a premium rank tracker, mirrors Semrush in functionality but with slightly more budget-friendly subscription options. While excelling as a rank tracker, Ahrefs stands out as a powerful tool for competitor analysis.

Ahrefs offers accurate ranking data, detailed keyword analytics, and features like Content Gap and Link Intersect for in-depth competitor analysis. The tool’s ability to unveil keywords competitors are ranking for and showcase their backlink profiles provides valuable insights for content strategy. While not an all-in-one solution, Ahrefs caters to agencies seeking robust ranking tools with effective competitor analysis features.

Pricing tiers for Ahrefs range from Lite ($99/month) to Enterprise ($999/month), making it a compelling choice for agencies with varied budgets.

SEOptimer specializes in diagnosing SEO-related performance issues, akin to a therapist identifying and addressing underlying problems. The tool provides a quick snapshot of a webpage’s performance grades, covering on-page SEO indicators, backlinks, user experience, overall performance, and social media connectivity.

The recommendations offered by SEOptimer are insightful, specific, and actionable. SEOptimer equips users with the necessary information to enhance their SEO strategies, from missing social media profiles to performance-related insights. While the suite of tools may not be as complex as some competitors, SEOptimer’s focus on fast, actionable diagnostics makes it a valuable asset.

SEOptimer’s pricing tiers, ranging from DIY SEO ($19/month) to White Label & Embedding ($59/month), offer an affordable option for agencies looking to improve their website’s SEO performance.

Clearscope takes a focused approach, excelling in content optimization. Its dashboard is organized around reports, primarily emphasizing content rather than keywords or links. Clearscope’s content optimization interface allows users to generate content grades, readability ratings, and extensive lists of related keywords based on relevance and frequency in ranking posts.

The content editing interface offers standard text editing options, integration with WordPress and Docs, and a visual representation of related keywords through the term map. Clearscope’s additional tools for performance analysis, including page stats, position tracking, and content decay modules, contribute to its effectiveness as a content optimization tool.

While less versatile than some competitors, Clearscope’s potential for scaling content optimization efforts justifies its pricing, ranging from Essentials ($170/month) to Enterprise (custom).

Letterdrop stands in its own category, blending content management, SEO auditing, and keyword research. While not an all-in-one solution, Letterdrop’s distinctive feature lies in its content automation capabilities.

Letterdrop’s content suggestions, keyword research, and content creation templates streamline the writing process. Its ability to automatically turn video content into blog posts sets it apart, offering a unique approach to content creation. While not designed to automate content schedules fully, Letterdrop’s hybrid functionality makes it an intriguing option for agencies seeking innovative content creation solutions.

Letterdrop’s pricing is available upon request as a hybrid tool, catering to agencies with diverse needs.

Moz Pro is an all-in-one SEO toolset, that streamlines site audits, rank tracking, backlink analysis, and keyword research. With intuitive dashboards, customizable reports, and proprietary metrics like Page Authority and Spam Score, Moz Pro aims to remove SEO complexity.

Offering plans from Standard ($99/month) to Premium ($599/month), Moz Pro caters to varying agency sizes and needs. With features like identifying toxic links, MozBar Premium for advanced SEO metrics, and page load speed testing, Moz Pro is a comprehensive solution SEO software for agencies seeking simplicity and functionality.

AnswerThePublic (ATP) is an affordable tool focusing on user-centric keyword research. ATP provides unique insights into user intent by distilling keyword research into user search behavior. Its dynamic visualizations, search trend monitoring, and project organization features make it a budget-friendly yet powerful option for agencies.

Pricing for ATP is exceptionally accessible, with an Individual plan priced at $9/month or a compelling $99 flat fee for lifetime access. While limited to keyword research data, ATP’s emphasis on user search behavior makes it an invaluable tool for agencies on a budget.

BuzzSumo excels in keyword research, providing richer search trend reporting, topic idea generation, and SERP monitoring compared to many all-in-one products. With a keyword tool offering detailed CPC and volume metrics, BuzzSumo goes beyond typical keyword research functionalities.

The Content Generator feature sets BuzzSumo apart, offering evergreen topic concepts with engagement scores, linking domain stats, and projections for successful content creation. Additional features include content monitoring, social media influencer ideas, outreach resources, and content analysis tools.

While premium in price, with tiers ranging from Content Creation ($199/month) to Enterprise ($999/month), BuzzSumo’s content-focused tools make it a valuable investment for agencies emphasizing content research and ideation.

Personal Opinion on SEO Software for Agencies

Being a digital enthusiast and in the SEO industry for the last 10 years, I can tell you SEMRUSH has so far been the winner. Even the 2nd and 3rd positioned SURFER and MANGOOLS are my favorites. However, the presentation of keywords and data SEMRUSH provides are quite impressive and better than Ahrefs and similar tools.

SEMRUSH – Best SEO Tool Of All

Semrush Best SEO Tool

$129 (Starting)

  • Get measurable results
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • Best for SEO, content marketing, competitor research, PPC, and social media marketing

The best SEO software for agencies in 2024 depends on specific needs, preferences, and budget constraints. Each tool on this list brings unique features, catering to different aspects of SEO, from comprehensive solutions like seoClarity to niche-focused options like Clearscope and Letterdrop. As agencies navigate the digital landscape, these tools offer a diverse arsenal for optimizing websites, creating compelling content, and staying ahead in the competitive realm of SEO.

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